In February 1998 Jeffrey Brewer of Goto.com, a 25 employee startup company (later Overture, now part of Yahoo!), presented a pay per click search engine proof of concept to the TED conference in California. This presentation and the events that followed created the PPC advertising system. Credit for the concept of the PPC model is generally given to Idealab and Goto.com founder Bill Gross.
I suggest that you go to an established and reputable PPC engine that have high search volumes that guarantee a high click through rate.Overture and Google Ad Words are the best in PPC advertising since they serve over 2 billion search queries every month. Furthermore, they can further reach a wider audience, creating more clicks for your website with their partnership with other major search engines such as AltaVista, Info space and Netscape.
PPC advertising can be profitable if done the right way. However, since it requires a lot of time and effort on the part of the company, it is more ideal to hire the services of a professional to do it for you. If you are looking for a company to set up a PPC campaign for your business, you may want to consider using a PPC advertising company, as they have high levels of expertise when it comes to this kind of advertising model.
The reason why most businesses don’t profit too much from PPC advertising is because they prioritize the wrong things. Most businesses aim to reach the number one spot in search engine results even at the expense of their profits. You are advertising for profit, so profiting from your advertising ventures should be your primary priority. Work on getting your return of investment first before aiming for number one.
The companies can make very high profits and more sales if the PPC packages are managed and planned accordingly. Hence you can do online marketing by keeping your budget in check. Google and Yahoo search engines enjoy the sharing of biggest market share of PPC advertising. In Google the targeted ads are paid on pay per click basis by its program known as AdWords which is done by the websites. In Yahoo the Yahoo search marketing program does the work of selection of good PPC advertising programs.